No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations that are already going on around you. But how? That’s the real question.
Where do you start? Start a Facebook page? Put some tweets out there, and the people will listen? Maybe, but probably not unless you get lucky. You have to accumulate an understanding of what’s happening around you and find a point of entry into the conversations that concern and interest you. Again, but how? This is your lucky day, I can tell you how. You don’t start with a tactic (opening Flickr accounts, etc.). You start with a plan. And to build a plan, you need data. Sooo, it would seem that you need to collect data, UNDERSTAND IT, build your plan of attack, execute it (here’s where you get to contribute to the greater conversations), track it and tweak your plan of attack accordingly. Does that make complete sense to you? If not, let me know, and I’ll help you figure it out. If it DOES make complete sense to you, please do share your thoughts…
