We’re out here in Vegas at WOMMA’s 2009 annual conference with Amway, who will be presenting the results of a Nutrilite/AC Milan event we measured for them.

So far the event has been pretty cool. We started the thing off with Guitar Hero/YouTube legend, Freddy Wong, treating us to an ornery bit of guitar (hero) playing. Very impressive. From there, it’s gotten progressively better. We started the day with a general session from academics answering WOM’s toughest questions. After a bit of coffee and a short break to check voicemail, we went into a breakout session with Ford talking about maximizing sponsorships to create conversations, as well as another session talking about leveraging mobile devices for WOM marketing.

Coming up in our day is a nice looking Apple (iTunes) presentation talking about bringing the iTunes experience to Facebook. That should be a hoot…

And don’t forget that WOMMA has all sorts of information about word of mouth marketing and the 2009 WOMMA conference at the WOMMA web site.

Also, if you’re in the market for some guidelines on WOM best practices on measurement, ethics and best in class social media marketing, visit tinyurl.com/waltersentme.

Stay tuned for more…