We live in a fast paced world in tough economic times: focus on the bottom line is just as important now as it is when the economy is flourishing. Yet just as there’s value behind every plan, every marketing strategy and every well thought out business model that drives revenue, there’s value in giving back to the community.
I’m grateful to the leadership at Steketee Greiner and Co. for their encouragement with my interest in engaging the community; ever since I joined the company in January I’ve been encouraged to grow not only as a professional but as a community leader as well. My interests carried over from my leadership position as Chair of Ad 2 West Michigan’s Public Service Campaign for Wealthy Street Theatre, located in East Grand Rapids and blossomed into opportunities with assisting Grand Rapids Whitewater (GRWW) as well as the Cool Cities/Cool Connections outreach program.
Over the last two months I’ve had the opportunity to provide guidance to young adults who graduated or were in high-school in the Ionia School District. It involved touring their town, giving feedback on marketing efforts the young adults had in place to encourage safe driving, meeting with city leadership officials in Ionia and then letting them see the Grand Rapids. After an hour with Mayor George Heartwell and Third Ward Commissioner Elias Lumpkins, we ended the experience by helping the young adults paint bus shelters by Veterans Park, downtown; it was a great way to let them leave a short term legacy of how Grand Rapids looked through their eyes.