Tag Archives: communications 3.0

Good people, great wine and Kristen Smith from WOMMA at Bistro Bella Vita 3/24

Posted on by admin

Wind down your Wednesday, and wind up your Word of Mouth Marketing knowledge!

Join your fellow big-brand leaders across West Michigan as we welcome – for the first time in Grand Rapids – Word of Mouth Marketing Association (WOMMA) Executive Director Kristen Smith.

Kristen will talk about how word of mouth programs are influencing today’s communications strategies and highlight WOMMA’s recommendations and education programs in response to the Federal Trade Commission’s new guidelines for word of mouth marketing.

Timely topics, and a good time!  And, the event is entirely free, thanks to local sponsors Steketee & Greiner and Co. and Amway.

Space is limited, so register today!

Where: Bistro Bella Vita
When: Wed. March 24, 5-7 pm

RSVP: Sue_Vanderlaan@amway.com

Word of Mouth

Posted on by Brian Steketee

WOMMA

We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.

The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They are presenting case studies and educating the audience on the importance of word of mouth and how it relates to their company.

We have been working on some great projects involving word of mouth tactics, one of which is a corporate blogger event.  What a great way to spur the spread of conversation about your brand.  Get people that are passionate about something and give them your brand experience to inspire them to write about it and share it with all their followers -word of mouth!

We’ve met some great people and have seen some amazing presentations here at WOMMA.  Tune in with us… Just go to womma.org and sign up for the live feed to see what the speakers have to say…and spread the word!

Success!

Posted on by admin

It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less than two weeks. I won $5.

The marketing landscape is changing. It’s about open conversation and innovative ways to create new communications opportunities. We’re working hand in hand with our clients to help define where marketing goes from here. So, as the edit to our title post now says, marketing actually isn’t really dead. It’s just reinventing itself for the new age of Communications 3.0.

- David -