Tag Archives: Communications Management

Word of Mouth

Posted on by Brian Steketee

WOMMA

We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.

The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They are presenting case studies and educating the audience on the importance of word of mouth and how it relates to their company.

We have been working on some great projects involving word of mouth tactics, one of which is a corporate blogger event.  What a great way to spur the spread of conversation about your brand.  Get people that are passionate about something and give them your brand experience to inspire them to write about it and share it with all their followers -word of mouth!

We’ve met some great people and have seen some amazing presentations here at WOMMA.  Tune in with us… Just go to womma.org and sign up for the live feed to see what the speakers have to say…and spread the word!

Success!

Posted on by admin

It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less than two weeks. I won $5.

The marketing landscape is changing. It’s about open conversation and innovative ways to create new communications opportunities. We’re working hand in hand with our clients to help define where marketing goes from here. So, as the edit to our title post now says, marketing actually isn’t really dead. It’s just reinventing itself for the new age of Communications 3.0.

- David -

What’s in a name?

Posted on by admin

WHAT’S IN A NAME?

QUITE A BIT, ACTUALLY…

We live in the Network Age. It’s viral, it’s social, it’s digital, it’s global and above all, it’s about the individual people that make up communities. And at Context, the strength of our company has always been our community of individual experts. That said, we’ve decided to change our name…

We’re very proud of our people and the insights we bring to bear because of our collective individual experiences. We don’t want to hide those faces behind a corporate name, so as of now, we are no longer Context. We are Steketee Greiner and Company.

Steketee Greiner Co.

Our products and services remain:

  • Research, Strategy and Communications Management & Measurement
  • Creative, Experiential, Digital and Public Relations Development & Management

Contact us to learn more about the new age of communications and how we can help you participate in, grow and measure your brand community.

Steketee Greiner and Company

44 Grandville Avenue SW

Suite 270

Grand Rapids, MI 49503

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