We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to the campaign. That’s the value of these reports. This is an exercise in demonstrating to viewers the value of developing organized, measurable digital (and social media, etc.) campaigns in order to get the greatest value for the time and spend. The cities that tend to have a more fragmented social media approach (for example, Ann Arbor titling two separate Facebook pages “A2 Fiber” and “Ann Arbor for Google Fiber”) are making it more difficult to be heard as a single voice on a national level and are running the risk of going unnoticed. The way to get noticed beyond your local efforts is to get organized and create a unified, holistic digital/social media strategy of relevant, searchable content. Continue reading →