The Sphere

We’ve been working with this piece of technology for about a year now and the more we do with it the more possibilities we seem to unearth. In its most simplistic form the sphere is a pretty cool and novel piece of technology that lends itself well to group settings and events. It can be used for things as simple as projecting video in 360 degrees or as complex as fully interactive touch sensitive applications built to spec for clients. But where we’ve begun to really see some cool new possibilities is the area of mobile device interoperability.

This idea here is to build up an application for the sphere that can allow for multi-player cooperative game play using your mobile device as a controller and possibly even motion capture from a Kinect to create a engaging experience that will become the RnD framework for client pitches later.

We’ve also been looking into interesting ideas of combining AR (Augmented Reality) and the Sphere, heres a look at a screenshot grabbed out of one of our iPads running a prototype app to test if the curvature of the sphere would throw off the image recognition software, initial success seems promising in this area.

Here are some videos of the initial prototype apps we’ve created for brands like Symantec and Redbull to help illustrate soem use cases for the sphere specific to their own brands.

 

 

The two major challenges we have here are hardware and software. From the hardware perspective we already have a pretty solid framework to start from since were dealing with a mostly complete product and modifying it to fit our needs. The custom lens, projector equipment, LED touch ring and sound system have already been tested out and are ready to go. Aside from that the rest of the hardware will end up off site in the form of a server and wireless network setup.

The software component of this is where the real tricky parts are going to come into play. In the past we’ve used Unity 3D to facilitate prototype development for the sphere and right now we are planning to use it for this RnD project as well. From there were going to need to hook in Touch OSC and some multiplayer capability for the prototype.

Right now we’re focused on getting some open source components up and running on the device so we can test out the general functionality and get a better idea of the strengths and weaknesses of each software option.

 

Nope! It’s Chuck Testa.

Soon, if you haven’t already, you’ll be watching a video shot for Chuck Testa out in California.

As I’m writing this, I have had to opportunity to watch his video spread from a tiny comment on www.reddit.com to a full out internet meme.

(A meme (play /?mi?m/[1]) is “an idea, behaviour or style that spreads from person to person within a culture. Pronounced like “cream” it was coined by Professor Dawkins)

Here’s the video:

Hilarious yes?

What makes this video great, is that Chuck Testa pops out and says “Nope! It’s Chuck Testa”. But if Chuck had said “nope” to the video producers creative ideas, he would have seen far less exposure for his content.

Published August 14th, the video saw minor success. Chuck was probably happy enough with the video too! But wait. Check out the insights below. Once there internet “found out” about the commercial, his views skyrocketed.

Not every viral video will work. In fact. Most don’t. Our city saw great success thanks to Rob Bliss and his team producing a Lib-Dub video for the classic song  American Pie. Rob and his team poured their time into that video – and views kept climbing. Grand Rapids got another 15 minutes of fame (more like, 4MM+ views of fame!).

So why did Chuck Testa’s video hit off with the internet? Simple. They didn’t try too hard, but they experimented with a creative solution that ended up becoming a booming success.

He’s actually hosting a contest right now on his website for the best “NOPE!” photoshop. (http://www.ojaitaxidermy.com – if you want to enter.)

Here are my key takeaways from the Chuck Testa ‘experience’ (and he still makes me laugh outloud, FYI.):

  • First and foremost: don’t be afraid to be creative.
  • Pushing the boundaries doesn’t have to be “offensive” – you can push boundaries and still be noticed.
  • If the internet “finds out” about something you’ve done and it goes viral – let it. Heck, join it!
  • Don’t. Be afraid. Let your brand explore a creative message that wouldn’t normally “fit”.

If you find any good Chuck Testa stories, share it with us on our Facebook or Twitter!

www.facebook.com/weareagentx

www.twitter.com/weareagentx

Addendum: I should add that the video was shot by professionals for “Commercial Kings“. Just note that while shot by professionals, the beauty of the video is how long it took to be “discovered” by the internet. Very impressive viral piece.

Surviving CES and Experiential/Event Marketing

The office is buzzing even more than usual lately and that can only mean one thing for our team: CES is coming! This will be the fifth year our client (Fulton Innovation) attends the show; we’re excited, as always!

Experiential and event management is exciting yet there are many ‘nail biting/ nerve racking’ moments that can be averted with a proper strategy. If you’re interested in experiential marketing, in the middle of planning an event, a marketing student, etc. than then post is for you. I’m going to share the top ten tips and tricks I’ve picked up in my five years of experience with CES – hopefully you’ll stop biting those nails now! Click below to read more.

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